Get The Most From Your Printed Brochure - 5 Important Tips

Brochures can be used as catalogues, magazines or just as a way of discussing all that your business or organisation has to offer. It's important that you create your brochure appropriately as you want it to be the successful marketing tool.

Here are 5 tips to get the best from your printed brochure.

Get The Perfect Cover

The front cover is the main attraction. It's the first part everyone will see and it will determain whether they want to see the rest. Your front cover should be well designed with a clear heading and purpose.

If your potential customer picks up your brochure and puts it straight down again you’ve lost.

Good Design is Key

If you’re not sure about the design, bring in a professional. A poorly designed or tacky looking booklet will turn off readers and make your business or event look unprofessional.

Perhaps the most important of all our design tips when it comes to creating brochures – keep it clear and simple.

Use Great Images

To make a product brochure pleasurable to flick through, you need good photos.

All your images need to be at least a resolution of 300dpi at the final printed size. Images which look good on the web will look blurred and pixilated in print so making sure your images are good quality is key.

Never cut corners with images.

Choose The Correct Paper

As important as the design is the correct paper choice for your booklet. Your brochure design will be useless if you will not use a good paper. Glossy papers give more appeal to the brochure and using thicker or heavier paper makes the customer think that the company is more professional.

Depending on your target market and the contents of your brochure, you can choose from a huge range of quality stocks and finishes. Charities don't want luxury brochures that'll make people think they've spent a lot of money on them, whereas a new product might need a brochure that looks amazing on an exhibition stand beside it.

Decide On Size

Here at eColourPrint you can choose DL, A5, A4 or any other sizes with any number of pages folded/stapled into booklets. Your size will all depend on it's purpose, is it a catologue or a program?

I hope these tips and imagery has helped inspire your brochure needs. We are always here to help at eColourPrint and we can make the appropriate suggestions if your stuck with anything when it comes to print.